The Ultimate Guide for SEO Beginners:
Search engine optimization (SEO) is all the way to rank in search engines in websites, blogs or webpage. This is an easy definition of Search Engine Optimization (SEO), But Ranking WebPages in the Search Engine is hard work for new bloggers.
Because of the Search Engine using 200 algorithms can be seen on the first page in the search result. To ranking the Webpage to the first page in the Search Result of Search Engine, we have to follow these entire 200 Algorithms.
Nobody knows 100% information about algorithms, because the search engine never shares information about algorithm with anyone. But from the information shared by expert Bloggers, we can optimize WebPages for Search Engine.
Engines used to find the data needed by the Internet (such as Google, Yahoo, and Yandex) are called search engines. There is about 70% of the world uses Google search engine and it the world's largest search engine is Google. To give the best results to all the people, using Google 200 algorithm shows WebPages on the first page in Google search result.
This is why 95% of people on Google are satisfied with the search result and Google is the favorite search engine.
Let's now learn how much competitiveness it is to get WebPages to the first page in the search engine.
Why is Search Engine Optimization Important?
According to experienced Blogger Neil Patel, millions of new articles are updated on the Internet in a day, that means at least 24 Posts are Publish in one Second and in that time you will have 5 lines, 216 posts will be published.
One thing that everyone knows is that 98% of people are satisfied on the first page in search results and they do not need to go to another page.
In this case, if your blog posts or web pages are also on the second page in the search results, then they are not Search Engine Friendly and you need to optimize them.
Now you can understand how much competitiveness is to come to the first page in the search engine and for this, you need to optimize the posts of the Website or Blog for Search Engine.
In this post, we will tell you comprehensive information about SEO, by which you can easily make WebPages Search Engine Friendly.
How to Optimize Website for Search Engine: SEO Tutorial
As there is no shortcut way to success, in the same way, there is no shortcut to rank in the Search Engine. Therefore, do not attempt to rank the Website or Blog in any wrong way, in this way your website can be blocked by Search Engine.
It is difficult to optimize 100%, but by doing some things, we can optimize the website up to 90%. You have to learn basic knowledge of SEO and will learn to optimize the website for search engines. If you're looking for expert assistance, you can hire SEO Kansas City professionals to help you achieve better results.
Basically, Search Engine Optimization divided into two parts.
1) On Page Optimization
2) Off Page Optimization
If you have optimized the On page and off-page of the website, then your website will be 90% search engine friendly, so that webpage will appear on the first page in the search result.
On Page Search Engine Optimization:
To make On Page Optimization, we have to do all the work at the back end of the website so that we do not have to go to any other website. All the work done on the back end of the website in easy language, which increases the ranking of the website in Search Engine, is called On Page Optimization.
To make On Page Optimization, all the points given below have to work well.
1) Title
The title is the main part of any page or post that people can guess about the whole post and page, so post or page title should be as attractive as possible. The keyword which is based on page or post must use the Targeted keyword in Title and it is more beneficial to use the keyword at the beginning of the title.
Using CTRL (click through rate) of the website can be increased using a better title, which can increase traffic to your website up to 40%. That's why all the blog posts should use good titles according to planning.
2) Meta Tag
The title in the search result is called a Meta tag and if it is placed in any post or pages then the words of the beginning of the post are replaced by the Meta tag, which reduces the CTR of your posts and pages. Thereby, there is a very negative impact on Traffic.
In today's time, most search engines give importance to Meta tags, so, use good looking Meta tags. Search engines and people like your WebPages.
Use the Yoast WordPress plugin to create title and Meta tags as search engine friendly because Yoast plugin helps to create title and Meta tags easily SEO Friendly
If you do not use Yoast Plugin then you can use another plugin like All in One SEO plugin but we advise you to use the Yoast Plugin as it is the best one.
3) Tag
To give information about the webpage to the search engine, we can use the tag for every webpage that shows in the search result and helps you rank your webpage. It's better to use a maximum of 5 tags for a webpage, you use tags related to the topic for any webpage. To select tags for any topic, it is very important for you to have keywords planning you can use Google search related.
4) URL Structure (Permalinks)
Web page's URL structure also contributes greatly to the On Page Search Engine Optimization, so it is very important to make a website or blog's permalinks search engine friendly. Default permalink setting in WordPress is bad due to which your website and blog are difficult to rank, so you have to avoid WordPress default permalinks.
Example -Default (Bad) permalinks
http://www.example.com/?p=123
To avoid the bad permalinks given above, going into setting >> Permalinks in the WordPress dashboard, definitely set permalinks on your website or blog. You can also use customize permalinks but it is best to use a custom URL for each webpage.
Avoid the long URL for the webpage and use the smallest URL.
If you do not want to customize the URL for each webpage, you can use WordPress default permalinks but avoid the bad permalinks below.
Do not use the bad URL below to identify and never use bad URL.
Default - (Bad)
http://www.exaple.com/?p=123
Day and name - (Good)
http://www.exmple.com/2008/03/31/sample-post/
Month and name - (Good)
http://www.exanoke.com/2008/03/sample-post/
Numeric - (Bad)
http://www.exmple.com/archives/123
Post name - (Good)
http://www.example.com/sample-post
Custom structure - (Good)
/ archives /% year% /% monthnum% /% day% /% postname% /
Follow the points below to improve the URL of webpage.
Use a short URL:
Like https://collegenp.com/technology/ and
https://collegenp.com/Best-Ways-to-optimize-your-site/
5) Keywords Planning
On Page Optimization, Keyword Planning is the main thing without which it is impossible to rank or post a page. Now you might be thinking that what is necessary for the keywords planning, all of them will understand.
Keywords Research - This is a very important job, before starting to write all the Web pages, it is based on the topic of the webpage, you should do some research on keywords that help you improve your web pages by guessing about the competitiveness of the topic. For Research, you can use Google Keyword Planner.
Keyword Selection: After researching the keyword competition, you can choose unique, less competitive and high search volume keywords for the webpage, making it easy to rank the web page keyword.
Keywords Density - All web pages should focus attention on keyword density because low density and high density are the disadvantages of both webpage on search engine rankings.
If you use more than 2.5% keyword density in your blog post, then Google does not like it because it thinks that you are just writing a post to Google to post a trunk and keep your post in the black hat. The result may be less traffic and blocks from Google.
Having a low density of keywords is very difficult to rank webpage in competition; therefore it is better to have keyword density between 1.5% and 2.5% for each webpage.
Long tail keywords - By using long tail keywords, webpage also ranks on more than one of the keywords, so that the traffic goes directly to your post and page.
You can use Google related searches to search for Long Tail Keywords and Google AutoComplete can also be very useful for you.
LSI Graph is a great free tool to find long tail keywords that can be used very well to find good long tail keywords.
6) Content
Contents of the article of your blog or website are the reason for your success. If you do not write good content, then you are having a lot of trouble in blogging because the content is the king of blogging.
From today, start using unique content in webpage and write with the full detail on the subject, because the experts say that 2000+ words are shared the most webpage and the more articles will share the search engine as much as Social signals are available, as well as content being viral and rank in the search engine.
To be successful in blogging, it is very important to make your articles viral. Therefore, the content is viral, and more and more people like it.
At least 2000 words in blog posts should definitely be because in today's time blogging has many competitions and you cannot get success by writing articles of 500 words. If you cannot write articles for 2000+ words, then blogging is not for you, so do blogging while learning: You will definitely succeed. If your posts are from 2000+ words, your post will rank in all search engines.
7) Internal Linking
Internal linking is a great way to increase traffic along with search engine optimization, better internal linking increases traffic of your blog by about 14%.
The best example of internal linking is Wikipedia where you do not need to go to know the meaning of each word and you can click on that word on the same page and see meaning and information.
To make your blog search engine friendly, use the important words used in posts to link traffic to other posts on your blog.
Remember, while interlinking, you do not have to do more internal linking because this can cause problems in posting to your blog, so keep your readers' attention carefully and do 1% to 1.5% Internal Linking from each post and pages.
8) External Linking
When optimizing web pages for the search engine, it also needs to add links to high-quality websites, so that search engine understands that you are sharing good information with a high-quality website and blog readers.
There is a good advantage with the linking of external linking that you associate with links to any website or blog, and you can also email backlinks for your blog, most people will give backlinks to your site traffic.
Remember to do external linking that you just have to link good and trusted websites and blogs, if you link to a low PR and DA website, then you will not get any benefit. Therefore check PR and DA of websites and blogs only after adding links to the webpage. You can use the MOZ DA and PA checker tool to check DA and PA.
9) Readability
The effectiveness of readability is not on SEO, but if your readers have problems in getting posts or pages, people will not read your post, which will increase the bounce rate, which directly affects the blog or website ranking, so all the blog posts make better by optimizing the readability.
To optimize the Readability, you have a free Yoast plugin that makes this work very easy.
10) Images Optimization
The search engine cannot read photos, so you have to tell every photo to the search engine about what the photo is about, therefore, it is very important to make all the photos of Blog and websites search engine friendly for Search Engine Optimization.
To make the images search engine Friendly you have to cover the points given below.
Choose the right image: Use the right photos for all blog pages that are related to the article and being attractive to the logo, this will reduce the bounce time on your blog, which is very beneficial for your blog.
Scale for SEO: If you use images of the scale of any kind on the blog such as 2500 × 1500 and that looks like 250 × 150 scales in the photo webpage, then use images of better scale according to the blog's design and before uploading photos Photos should be optimized for scale.
Reduce size: Before uploading all the photos one can reduce the size of the crop by the need, and there are so many online tools that can help reduce the size of the photos without reducing quality. To reduce the size WordPress plugins (Wp Smush) is also beneficial for you, so you can greatly reduce the size of photos.
Alt tag and title tag: All photos used in the BLOG post will use Alt Tag and title tag because Alt tags and title tags tell your search engine about your photo which you use alt tag and title tag search engine same topic and Your images are displayed in search results on keywords. Your blog posts and pages will also rank when the image search results are displayed.
Submit image sitemap: Create a sitemap for images and submit all search engines, all images will rank quickly in the search engine.
11) Design
The design of your blog should be good so that your readers can read your posts well and discover all your posts and pages. It is easy to navigate the categories and pages of Blog so that the pages are placed in the footer and in the viewable place such as a sidebar in the footer. To improve the website or blog design, use a white background, and black text color.
Use good and responsive theme well. Make header, footer and sidebar good, which look good and more useful for people.
12) Mobile Friendly
In today's time, 82% of the Internet is used by people through mobile so it is very important to optimize a website or blog for mobile.
Even Google has clearly said that the mobile-friendly website will show up in the first search result and the website which is not mobile friendly will not rank them. Therefore, it is very important to make your website or blog mobile friendly.
It is very easy to make website friendly and blogs on WordPress by choosing a Responsive theme and making it easy to create a website friendly blog or website. You can test to check if the website or blog is optimized for mobile or not.
13) Reduce Loading Speed
Website loading is a very big factor for ranking if your web pages are loading speed 1 second, then there is a lot of decrease in website traffic. The people do not like to wait in today's time so they should optimize the loading speed of the website. If your website's loading speed is more than 2 second then you need to optimize the loading speed of the website.
Follow the points below to optimize the website's loading speed. First of all, you have to check the loading speed of your website for which you can use a free tool like google speed test, Pingdom and GTmetrix etc.
Fast loading theme - theme can reduce your website's loading speed, so choose a low weight fast loading theme.
Reduce Images Size - Optimize before uploading all photos used in post or pages and use photos of low size in good quality. You must use WordPress plugin like wp smush to optimize images.
The choice of good hosting - If you choose the wrong hosting, then the loading speed of your website or blog increases so much that by choosing a good hosting company to fix it, a great plan that is suitable for your website or blog. It is very important to make choices. You never buy hosting from country-specific Hosting providers like Bluehost, Hostgator and GoDaddy because they have less server response time. To buy Hosting please use a top-level hosting provider like Bluehost, HostGator, GoDaddy etc. Because all of these hosting providers are in the USA, whose SERVER Response time is less.
Optimize Cache - Optimizing cache means to activate browser cache, you do not have to work harder, just go to your WordPress dashboard and install w3 total or WP super cache plugin and set up the website's Setting is according to setup.
14. Duplicate Content
All search engines feel bad about duplicate content; they want to show the unique and useful content so that everyone is satisfied with the result of the search engine. So do all the web pages in unique content and do not use any of the contents of the copy.
If a photo you used in any other post, then it is also considered Duplicate Contents, so use new photos in each of your web pages. Regularly check the content of your website or blog and continue to remove the duplicate content.
There are lots of free tools to check duplicate contents like - Copyscape, Siteliner, and plagiarism checker etc., which you can easily optimize by checking the duplicate content. By optimizing the above points, your On-Page Optimization will be better, which will rank in the Web pages Search Engine of your website or blog. Now, to bring the posts to the first page in the search engine, you have to pay attention to some Off Page Optimization Points, details of all Off-page optimization are given below.
Off Page Search Engine Optimization:
optimization your page every day, then Google will definitely rank your website. In order to improve off-page optimization, you must follow these points:
1) Search Engine Submission
To rank web pages in the Search Engine, every webpage must be submitted in search engines. First, create a sitemap for your website and blog and submit it to all search engines. You can submit every webpage of the blog. For that, you have Google web pages as well as Google search console. For the same reason, you can tell the search engine about the website and the blog with the help of the webmaster tool for all search engines like Google Search Console.
2) Active on Social Sites
By looking at the signals of social sites, the search engine ranks your posts, so you have to share your posts on social sites, to bring people to social sites from a website. On Popular social sites, you have to add a logo to your website or blog name page, and it is better to be active on social sites for more social share, comments, and likes.
3) Forum Marketing
Forums can generate good backlinks and traffic for blogs, which will increase the ranking of your blog and website. For this, you should join active blogs related to your blog or websites, and you should share the question answer with other bloggers some time daily, which will increase your knowledge and solve all your problems.
Contacting other bloggers will help you to create backlinks and the best part is that joining Forums gives you a backlink immediately. Just search for active forums and boost traffic and search engine rankings on blogs.
4) Blog marketing
This is the best way to increase traffic and backlinks, so you must use it because almost 90% of bloggers use this method. To use this method, you need to find 5 to 8 COMMENTS a day by looking at the BLOGS with high PA and DA related to your WEBSITE or blog.
Remember, when you have a post, you have to make comments related to the post which blogger liked and approve comments. In return for each approves comments you will get Nofollow backlinks and you will also get some traffic which will be received by your comments for a lifetime.
5) Question Answer
You can also increase Traffic from question answers sites and after your traffic from question answer sites, your ranking will go away. Answer all related FAQ Sites like Quora. Your blog's related questions and link the URL of your blog's posts so that people will know your answer in detail to get to your blog through your link and increase traffic to your blog.
6) Directory Submission
Directory Submission does not have any advantage over today, but to increase your website's backlinks, you can increase your blog and links to websites in the directory.
Google Directory is not a big fan of submission, so we will not recommend you subscribe to submitting blog links in more time directory but you must give some time directories on marketing.
7) Reviews
Still, reviews on the people have a lot of impacts, if you write other good blogs and website reviews about your blog or website; this will greatly benefit your blog. Rankings in the search engine will also increase. So write reviews of other blogs on your blogs and talk to them for your blog make-up that will greatly benefit from it. If you can spend some money, reviewing the visual content on popular sites like Youtube, it will make a difference in the traffic.
8) Photos Marketing
Make a good photo related to your blog and share it on free of all popular photos sites and link the links to your blog's posts, so that a little traffic will also come from photos sites on your web pages.
Use even more photos in WebPages, so that your readers easily understand the subject and the search engine also likes visual content, so that your WebPages start to rank quickly.
9) Video Marketing
Create videos and upload your blog or website name to the youtube channel, which will increase your blog and traffic and you can earn money from YouTube too. Add videos from the YouTube channel to your WebPages, so your readers will understand the topic easily, people will stay on your posts for a long time, which reduces the bounce rate of blogs and websites and your search engine ranking boosts.
10) Infographic Marketing
Infographic means description any information through graphs so that people can easily understand the information. So use good infographics in all your posts to attract more people to easily understand the information. Examples of a simple infographic can be understood by looking at the infographic below.
