NMA Marketing Summit 2024 in Kathmandu on January 27

The NMA Marketing Summit 2024, themed "Trends & Insights for Tomorrow," is a pivotal event aiming to transform Nepal's marketing landscape. Organized by the Nepalese Marketing Association (NMA), it seeks to bridge the gap between the potential of Nepali ingenuity and the dominant presence of international brands in the market. The summit promises to be a platform for sharing both successful and failed ventures in Nepal, offering insights into storytelling, brand building, and navigating market uncertainties.

Event Details

• Theme: Trends and Insights for Tomorrow
• Date and Venue: 27th January 2024, Hotel Yak & Yeti, Kathmandu

Sessions Overview

1. Opening Session: Charting the Course for Business and Beyond

   • Keynotes: Hon'ble Minister of Finance Mr. Prakash Sharan Mahat will provide insights into Nepal's economic and business environment. Mr. Roger Wang, Past President of the Asian Marketing Federation, will discuss global marketing strategies.

2. Session 2: Scaling Heights - Marketing Journeys and Challenges of Iconic Nepali Brands

   • Highlights: Stories of brands like Wai Wai, Bhat-Bhateni Super Market, and The Burger House & Crunchy Fried Chicken, revealing their secrets to success and the challenges overcome.

3. Session 3: Lessons from Fallen Stars & The Current Foods Case Study

   • Part 1: Analyzing the failures of brands like Mayos and Food Mario.
   • Part 2: The rise of Current Noodles from a tobacco company to a leading noodle brand.

4. Session 4: Embracing Change, Thriving in Uncertainty

   • Focus: The impact of technological advancements, particularly AI, and the importance of a customer-centric approach in today's volatile market.

5. Session 5: Igniting Dialogue - Reflections and Takeaways

   • An interactive session inviting attendees to share insights, takeaways, and engage in dialogue, concluding with surprise gifts for the most captivating contributions.

Program Schedule

• 09:00 AM - 09:30 AM: Registration and Networking
• 09:30 AM - 10:45 AM: Opening Session (Keynote by Mr. Roger Wang - Asia Marketing Federation)
• 10:50 AM - 12:40 PM: Panel Discussion featuring iconic brands like Wai Wai, The Burger House and Crunchy Fried Chicken, and Bhatbhateni, followed by an academic expert's perspective.
• 12:40 PM - 13:25 PM: Lunch Break
• 13:25 PM - 14:40 PM: Case study of successful brand - Current Noodle
• 14:40 PM - 15:20 PM: Lessons from fallen stars - Mayos & Food Mario
• 15:20 PM - 15:40 PM: Tea Break
• 15:40 PM - 17:25 PM: Marketing Next (Marketing Institute of Singapore, Asian Paints)
• 17:25 PM - 18:00 PM: Audience Interaction and Closing Session
• 18:00 PM Onwards: Cocktail with Snacks

This summit represents a unique opportunity for Nepali businesses to gain insights, share experiences, and network with peers and experts in the field, aiming to chart a course for future success in the evolving marketing landscape.