Overview
One of the phenomena of the 20th and 21st centuries has been that of globalisation. Its international BBA programme will equip you with the knowledge and expertise to manage within this global framework. As globalisation increases, more organisations have to work beyond their regional boundaries, compete in diverse global environments and find that their traditional domestic markets are open to global challenges. These organisations need experts who can work across multicultural barriers, develop effective international strategies and source products internationally. This course will develop your skills in these business key areas.