BBA Digital Marketing

BBA Digital Marketing at King's College, Kathmandu: Crafting Future Digital Leaders

Course Overview: The BBA Digital Marketing program at King's College, Kathmandu is a unique blend of business fundamentals and contemporary digital marketing techniques. Affiliated with Westcliff University, CA, USA, the course is tailored for those who aspire to master the digital landscape and drive business transformations in the age of the internet.

Course Outlines:

1. Fundamentals of Marketing & Business
2. Digital Marketing Strategies & Tactics
3. Social Media Marketing & Management
4. Content Creation & Curation
5. SEO & SEM Techniques
6. Analytics & Performance Metrics
7. E-commerce & Online Retailing
8. Mobile Marketing
9. Digital Advertising & Affiliate Marketing

Duration: The BBA Digital Marketing program is a 4-year course, segmented into eight progressive semesters.

Objectives:

• To impart robust business knowledge alongside specialized digital marketing skills.
• Foster creativity and innovation in the digital realm.
• Develop proficiency in online brand management.
• Promote hands-on learning via real-time digital campaigns and projects.

Eligibility: Aspirants who have successfully completed 10+2 or equivalent in any discipline are eligible for the course.

Learning Outcomes: Upon graduation, students will be adept at:

• Crafting & implementing comprehensive digital marketing campaigns.
• Analyzing digital trends & leveraging them for business growth.
• Utilizing analytics for decision-making and optimization.
• Understanding consumer behavior in the online space.

Scope: With businesses rapidly shifting online, digital marketing expertise is highly sought-after, paving the way for lucrative careers in diverse sectors.

Fees Structures: For an in-depth breakdown of the fee structure, prospective students should contact the administration office of King's College directly.

Career Prospects:

• Digital Marketing Manager
• SEO Specialist
• Social Media Strategist
• Content Marketing Manager
• E-commerce Specialist

Career Options: Apart from conventional roles, graduates can explore:

• Influencer Collaboration & Management
• Affiliate Marketing Specialist
• Online Brand Consultant
• Growth Hacker
• Digital Advertising Planner

Why Choose this Course:

1. Future-Focused Curriculum: Tailored for the ever-evolving digital age.
2. Global Affiliation: Accreditation from Westcliff University ensures international standards and exposure.
3. Practical Approach: Emphasizes hands-on experience with live projects, internships, and industry interactions.

What After: Post-completion, students can venture into the corporate sector, join digital agencies, or set up their entrepreneurial ventures in the digital space. Opting for further studies like an MBA in Digital Marketing is also a lucrative option.

Scholarship: King's College is dedicated to fostering talent, offering scholarships based on:

1. Academic Merit
2. Economic Background
3. Contributions to the Digital Community

In a nutshell, the BBA Digital Marketing at King's College, Kathmandu is not just a course, but a journey. A journey from understanding the digital realm to mastering it, ensuring that every graduate is well-equipped to lead in the dynamic digital world.