The competition has increased in the banking sector during recent years and every business wants to promote their products according to market share. The marketing officer has an important contribution in making better strategies for marketing of bank products. The quality of the products is highlighted by this and by this the yield in the market increases compared to other products.
Recruitment of Marketing Officers:
Bank specialist officers recruit marketing officers in public sector banks through general written examination conducts its recruitment test for this purpose. Candidate with an MBA or other Management degrees in Marketing is eligible for this position. Various public and private sector banks offer prioritization of experience for this position.
Job Responsibilities of Marketing Officer in Banks:
The marketing officer actually does what the marketing team does in any national or multinational company. Let us know what the jobs of a marketing officer are there in banks and what are the job responsibilities?
1. Managing marketing campaigns:
The marketing officer is a part of a team who has the responsibility to sell their products by campaigning them with the products of the competitors present in the market. The team leader is responsible for creating and implementing strategies for this task.
2. Generating Awareness among the Employees about Products:
Bank employees can play the most effective role for the marketing of products. Therefore, Marketing Officers Workshop organizes awareness programs so that employees can be informed about various new products of the bank.
3. Management of social media:
This is an era of social media and every bank is competing to make an edge over this platform. It is the duty of a marketing officer to ensure proper and effective advertising of the relevant bank in the social media platform.
4. Promote Bank products:
It is the important responsibility of the marketing officer as it is the person who approves a customer with the specialty of their products so that as many products as possible can be sold.
5. Preparation of materials for marketing of products:
The marketing department of a bank designs attractive materials for marketing of products so that the product can be presented to a customer according to the need according to its needs.
6. Coordination with the Advertising Agency:
The marketing department has to decide where the advertisement will be displayed in the media. After that, the marketing department coordinates accordingly so that the products can be properly advertised.
A marketing officer in a bank has the same job as a marketing officer in a private sector company and for which the targets are fixed. The posting of the marketing officer is always in metro or urban areas.
